according to a study performed on the american cosmetic industry, the number of non-surgical procedures performed has increased by 461% since 1997. the use of
botox has gone up by 600%, a 205% increase was observed in soft tissue filler use and laser skin resurfacing is now 198% more popular. surprisingly not all these numbers come from women as 10% of patients were men, leading to a 106% increase in the number of men that opt for aesthetic procedures in the last 20 years.